I love making up names for imaginary products and businesses and putting them in my books. MicrocosMart. The Wall Street Taco Exchange. Noda, the Soda Substitute. All of these appeared in my novel The True Meaning of Smekday, and one even appeared in Pssst!
Smekday also has a passing mention of a foodstuff called TUB! that comes with its own spoon. Last night I was watching an old Simpsons and noticed something in the following clip:
Is it a coincidence? Did I steal it without realizing? Dang.